Tips For Book Promotion And Author Book Marketing
Find Out How To Use Book Publicity Strategies To Land Powerful PR
Be sure to ask Annie your publicity questions. Many authors get overwhelmed with the many ways to promote their book along with the vast amount of work that promoting a book seems to entail. Annie can answer your questions about which type of media outreach and author PR will work well for your goals and objectives.
Keep in mind the one of your book’s most powerful deliverables is that it becomes a showcase of your knowledge and helps you build a big brand. People buy books from big brands. Ask Annie which PR strategy can help you build your brand, reputation, gain clout and influence.
Why do new book authors want a powerful book launch campaign?
Which media outlets deliver the most power for book publicity?
What are the common mistakes authors make?
Does getting booked on Media sell books? Does it help share my book’s message?
BOOK PROMOTION STRATEGIES
Powerful author marketing and book PR publicity strategy includes getting media interviews on radio talk shows, TV and in online media outlets. Each of these media outlets are powerful venues for publicity, exposure, building credibility, maximizing sales and overall publicity.
Radio Talk Shows
Using radio talk show publicity interviews is an important part of your overall media and publicity strategy. Radio bookings in big cities and on the national shows present authors with a powerful and inexpensive way to promote their books with little effort as compared with physically touring the country. Radio interviews are conducted via telephone. Yes, you can blanket the national quickly from your own home or office.
TV Talk Shows
Appearing on the national TV shows offers authors and experts the opportunity for tremendous exposure across the country with just one interview. And you can appear on many shows increasing your visibility, media credentials and adding to your ability to be an influencer in your area of expertise. But in our experience, we have a strategy that builds up authors and experts so they fit the criteria for getting a booking on the national TV shows. But it can happen fast as well. As one client says “with Annie, be careful what you wish for because she will get it for you”.
Print & Online Media
Print and online media of this nature supports your credibility, adds lots of influential power to your media bio and overall platform and helps earns you the position as a national expert and thought leader in your field. Clients like the added benefit that a major online site with a high authority ranking with Google or other search engines is linking back to your site passing through authority and this, of course, is very good for your search engine optimization.
BOOK MARKETING Timelines For The Media
However, keep in the mind that there are various time lines to getting each type of media placement. TV, print and Internet can take from several months to one year to secure as your segment or mention in an article because your topic has to fit their programming and article schedule. Using a professional publicity expert can shorten these timelines as publicists are generally booking the media on a regular basis so they can move your booking along much faster.
How To Safeguard Your Book PR Strategy
Safeguard your book marketing strategy by making sure a strong radio campaign is the foundation of your book PR strategy. Radio talk shows offer a tremendous exposure factor, is versatile and open to many different topics and is an excellent investment of your time and resources. Interviews are conducted over the telephone making it very easy for you to get publicity for yourself plus you can Share your message with people everywhere, mention your book title several times during the interview and enjoy lots of sales!
REAL CLIENT SUCCESS STORIES
WHAT CLIENTS SAY ABOUT US:
I have to tell something to your potential clients. With Annie, be careful what you wish for. Let me tell you – she will get you there. She will accomplish what she set out to do and you will be pleasantly surprised.
In 5 minutes, Annie outlined a spot-on PR campaign for my book with an out-of-the-box idea I would never have thought of in a million years — and keep in mind that I am the author of Public Relations for Dummies!
Thanks to Annie Jennings PR, we received considerably more Halloween publicity than in previous years. Their proactive approach secured placements on major television such as The TODAY SHOW and major national radio programs, advised us on content and leveraged their extensive contacts.
I want to thank you for getting me placed on CNN last night. One of my goals in working with Annie Jennings PR was to get on CNN and you made it happen! It has been a joy and a pleasure to work with you. I love your energy, professionalism and the support you gave to me as I was preparing for my first CNN interview on short notice. You are a dream maker. Thanks for making my dream come true!
Annie is personable and connected. If you have talent and expertise, she can produce and you only pay for results. If you knew her, you would love her energy and enthusiasm. If you’re looking to get ‘out there’ call her up right now and make the commitment.
Working with Annie Jennings PR literally changed the course of my career. After not having much success on my own, I am now the GO TO expert for CNN, FOX News, FOX Business, CNBC and many other networks.
WE BOOK CLIENTS ON THE FOLLOWING:
